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28 JUNE 2017
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Wednesday, 14 June 2017 16:08
Bink adds Iceland to retail partners
Three year agreement for Payment Linked Loyalty platform 

Loyalty app Bink has announced a three year nationwide partnership with supermarket chain Iceland.

The partnership, which will be live across the Uk at the end of this year, will see Iceland join retailers including Morrisons, River Island, Virgin Atlantic, Topman, Topshop, and Pizza Express and more, who have adopted Bink’s ‘Payment Linked Loyalty’ technology platform.

Payment Linked Loyalty (PLL) enables consumers to automatically collect & redeem points, offers & rewards from their favourite stores by using their existing payment card.

Customers that scan their Iceland Bonus Card into the Bink app along with their existing Visa, Mastercard or American Express payment card/s will automatically receive offers, special content and arrange home delivery during checkout.

For Iceland the partnership enables a frictionless customer experience, a deeper understanding of customers individual needs, provides personalised rewards and displays the Bonus Card savings balance in a mobile app for the first time.

Founder and CEO of Bink, Lee Clarke said: “Partnering with one of the nation’s favourite supermarkets is further evidence that Payment Linked Loyalty is here to stay.”

Iceland CEO Malcolm Walker commented: “An increasing number of our customers are mobile savvy and partnering with Bink lets us stay relevant to them and their shopping needs.”
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